Positioning: The Battle for Your Mind, 20th Anniversary Edition (9780071359160)

The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Fully updated and revised.

Product details

• Format Hardback | 272 pages
• Dimensions 196 x 211 x 28mm | 526g
• Publication date 18 Jan 2001
• Publisher McGraw-Hill Education - Europe
• Imprint McGraw-Hill Professional
• Publication City/Country New York, NY, United States
• Language English
• Edition Statement 3rd edition
• Illustrations note 50ill.
• ISBN10 0071359168
• ISBN13 9780071359160
• Bestsellers rank 69,063

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