The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
Product details
- Hardback | 272 pages
- 196 x 211 x 28mm | 526g
- 18 Jan 2001
- McGraw-Hill Education - Europe
- McGraw-Hill Professional
- New York, NY, United States
- English
- 3rd edition
- 50ill.
- 0071359168
- 9780071359160
- 69,063
Download Positioning: The Battle for Your Mind, 20th Anniversary Edition (9780071359160).pdf, available at ebookdownloadfree.co for free.
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