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The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Fully updated and revised. Product details Format Hardback | 272 pages Dimensions 196 x 211 x 28mm | 526g ...

Co-authored by her son, Harry Whittaker, Atlas: The Story of Pa Salt draws the Seven Sisters series, Lucinda Riley's multimillion copy sensation, to its stunning, unforgettable conclusion. *Publishing Spring 2023* *** Praise for The Seven Sisters series: 'The Seven Sisters series is heart-wrenching, uplifting and utterly enthralling' - Lucy Foley 'Well researched and compelling ... on an epic scale' - Sunday Express 'There's something magical about these stories' - Prima 'Addictive storytelling' - Woman & Home 'A masterclass in beautiful writing' - Sun Product details Format Paperback | 816 pages Di...

This new biography of famed American novelist Philip Roth offers a full account of his development as a writer. Philip Roth was much more than a Jewish writer from Newark, as this new biography reveals. His life encompassed writing some of the most original novels in American literature, publishing censored writers from Eastern Europe, surviving less than satisfactory marriages, and developing friendships with a number of the most important writers of his time from Primo Levi and Milan Kundera to Isaac Bashevis Singer, Saul Bellow and Edna O'Brien. The winner of a Pulitzer Prize, National Book Award, and the Man Booker International Prize, Roth maintained a remarkable productivity throughout a career that spanned almost fifty years, creating 31 works. But beneath the success was illness, angst, and anxiety often masked from his readers. This biography, drawing on archives, interviews and his books, delves into the shaded world of Philip Roth to identify the ghosts, the character,...

Designed as a light-weight and field-portable reference booklet, Wild Edible Plants of Texas highlights the Lone Star State's most important edible wild plants. To the point and understandable, this guide best suits the prepper or outdoor enthusiast in need of a salient introduction to the field. No fluff. Just the facts.Each of the 62 entries are comprised of the following sections: Range and Habitat, Edible Uses, Medicinal Uses (when applicable), Cautions, and Special Notes. Both common and scientific names are listed. Over 130 color photos assist in identification and in many cases showcase each plant's choice edible part. Every profile is assigned a Texas-only location map and a seasonal guide on the best harvesting time. A general index is included as are a dozen photos of the state's poisonous plants.Some of the entries have a greater-than Texas range, however many are uniquely Texan, and hail from a specific region. West Texas' Chihuahuan Desert, the Hill Coun...

This book gets you off to a fast start by showing you how to use C#, Visual Studio, and .NET to develop Windows Forms applications. Next, it shows you the best techniques for developing object-oriented applications. Then, it shows you how to work with a database...a must in business development...using Entity Framework and LINQ or ADO.NET. Along the way, this book presents the time-saving features available from the most recent releases of C#, .NET, and Visual Studio. The result? You'll quickly gain the essential skills needed to develop any C# application...whether for the desktop, the web, or mobile devices. In fact, No other introductory C# book teaches you so much, so fast, or so thoroughly. Product details Format Paperback | 818 pages ...