Strategic Communication in Business and the Professions (0205693113)

Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools.

This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.

Product details

• Format Paperback | 456 pages
• Dimensions 100 x 100 x 100mm | 100g
• Publication date 28 Aug 2010
• Publisher Pearson Education (US)
• Imprint Pearson
• Publication City/Country Boston, MA, United States
• Language English
• Edition Statement 7th edition
• ISBN10 0205693113
• ISBN13 9780205693115
• Bestsellers rank 1,837,748

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